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For more than 75 years, Finland’s expectant mothers have been given a Baby Box by the state that serves as a starter kit for their new baby. It contains clothes, blankets, and other newborn necessities, and the Baby Box itself–which is lined with a mattress–is used as the child’s first bed.

At a glance, it seems a strange place to put a newborn – a bit of bedding and a miniature sleeping bag arranged in a cardboard box.

The programme started in the late 1930s, when nearly one out of 10 infants in Finland died in their first year. The Baby Boxes were a low- cost way to encourage women, especially those at the bottom of the income ladder, to see a doctor during pregnancy, whether they felt ill or not. The Baby Boxes provided a safe place outside of parents’ beds for infants to sleep, in homes that might have only rudimentary furniture.

With the mattress in the bottom, the Baby Box becomes a baby’s first bed. Many children, from all social backgrounds, have their first naps within the safety of the Baby Box’s four cardboard walls.

We were inspired by this wonderful tradition of not only gifting every child a great start in life, but also to raise awareness of SIDS ( Sudden Infant Death Syndrome ), and therefore introduced our very own version of a Baby Box in Singapore!

history of bbox
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How do i get my Babybox?

Steps to getting your baby box:

  • Join our growing community of mothers as a BabyBoo’s MumsClub member!
  • Register your interest for our Mums Club Baby Box at our next campaign announcement!

terms & conditions

  • Only Babyboo’s Mumsclub members may be eligible for a Baby Box.
  • Only applicable for Singaporean citizens, PR and expats working and residing in Singapore, on a first come first serve basis.
  • Shortlisted applicants will receive a confirmation with redemption details within 4 weeks after the date of registration. *Please kindly be patient with us.
  • Items in Baby Box subject to changes and do not have a standard list of items. Mumsclub Singapore reserves the rights of final decision in any case of disputes.
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