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WOW Toys from Great British has had a clear mission right from the beginning, to design great quality toys with real long-lasting play value that did not require batteries.

There would be no cutting corners and a focus on good design, safety and durability of the toys is the promise and vision of the brand for generations to come.

WOW’s award winning toys are powered by children’s imagination, without the need for environmentally unfriendly batteries. 

The toys stimulate learning through creative play and discovery using vibrant colours, sounds and clever mechanical features.  By keeping good design at the heart of everything, WOW continues and will continue to produce toys that children love.

WOW Toys are designed to be the safest, most durable and fun toys for toddlers and babies. Once played with, they are loved and cherished by little tots the world over. They are all compatible with each other, made from the highest quality materials and built to last so you can confidently pass them down from one generation to the next. 

Strong, Safe, Battery-Free toys for toddlers.

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ITOTS Online Store (www.itots.com.sg)


6291 3391

9 am to 6 pm

28 Kallang Place #04-15 Singapore 339158 (By Appointments only)

81 Toh Guan Road East, SECOM Centre, #03-01. Singapore 608606